Recently opened but already legendary, The War Mouth celebrates the traditional tastes of the South. And of course whole hog, wood fire, pit cooked BBQ! We were honored to help develop their branding. Working closely with one of the owners, a true southern gentleman, we wanted to capture the tough spirit of the South while avoiding the cliches. The hog head and the monogram work separately and in conjunction with the custom typeface, giving the client a range of applications.
The War Mouth
Categories: Design, Art Direction, Branding, Illustration